Delta AI: The AI Execution Layer for modern commerce

Delta AI: The AI Execution Layer for modern commerce

Delta AI: The AI Execution Layer for modern commerce

Delta AI transforms existing commerce systems into AI-ready infrastructure: enabling intelligent agents to discover, evaluate, govern, and transact across products, marketplaces, procurement systems, and digital commerce environments.

Delta AI transforms existing commerce systems into AI-ready infrastructure: enabling intelligent agents to discover, evaluate, govern, and transact across products, marketplaces, procurement systems, and digital commerce environments.

Delta AI transforms existing commerce systems into AI-ready infrastructure: enabling intelligent agents to discover, evaluate, govern, and transact across products, marketplaces, procurement systems, and digital commerce environments.

Commerce is shifting to AI Agents

Commerce is shifting to AI Agents

Discovery, decision-making, and transactions are rapidly moving from human-driven browsing to intelligent agents acting on behalf of consumers and businesses.


Delta AI helps enterprises prepare for this shift by transforming fragmented commerce systems into structured, governed, and AI-readable infrastructure designed for intelligent execution.

Discovery, decision-making, and transactions are rapidly moving from human-driven browsing to intelligent agents acting on behalf of consumers and businesses.


Delta AI helps enterprises prepare for this shift by transforming fragmented commerce systems into structured, governed, and AI-readable infrastructure designed for intelligent execution.

AI Discovery

Enable AI agents to understand, compare, and recommend products across channels and marketplaces.

AI Discovery

Enable AI agents to understand, compare, and recommend products across channels and marketplaces.

AI Execution

Connect intelligent discovery directly to pricing, inventory, checkout, fulfilment, and operational systems.

AI Execution

Connect intelligent discovery directly to pricing, inventory, checkout, fulfilment, and operational systems.

AI Governance

Control how AI agents access, interpret, and transact against your commerce ecosystem.

AI Governance

Control how AI agents access, interpret, and transact against your commerce ecosystem.

Merchant Dashboard: control your AI operations

Ultra Commerce connects systems, data, and AI agents through a single orchestration layer, controlled via the Merchant Dashboard. Merchants define the rules. Agents execute across discovery, transactions, and operations.

Merchant Dashboard: control your AI operations

Ultra Commerce connects systems, data, and AI agents through a single orchestration layer, controlled via the Merchant Dashboard. Merchants define the rules. Agents execute across discovery, transactions, and operations.

Merchant Dashboard: control your AI operations

Ultra Commerce connects systems, data, and AI agents through a single orchestration layer, controlled via the Merchant Dashboard. Merchants define the rules. Agents execute across discovery, transactions, and operations.

MAG

Matchmaker

Overview

Datasources

Enrichment

Channels

Orders

2

You

This visual is for demonstration purposes only. All numbers, figures, and data shown are illustrative and do not represent real values.

  • Overview

  • Datasources

  • Product Extractor

  • Enrichment

  • Channels

  • Overview

  • Datasources

  • Product Extractor

  • Enrichment

  • Channels

AI Native Commerce

Get modular next generation commerce for the enterprise that fits your business today and tomorrow.

Luciana – Long red gown

Luciana – Long red gown

Luciana – Long red gown

(Vermelho Tango) Bold color, sleek and slightly sexy cut

(Vermelho Tango) Bold color, sleek and slightly sexy cut

(Vermelho Tango) Bold color, sleek and slightly sexy cut

$ 1.573,60

$ 1.573,60

$ 1.573,60

Anne – Long black dress –

Anne – Long black dress –

Anne – Long black dress –

refined with interesting cut details for a soft edgy vibe

refined with interesting cut details for a soft edgy vibe

refined with interesting cut details for a soft edgy vibe

R$ 1.573,60

R$ 1.573,60

R$ 1.573,60

Malu – Printed midi –

Malu – Printed midi –

Malu – Printed midi –

not floor-length but stylish and artistic, more fashion-forward

not floor-length but stylish and artistic, more fashion-forward

not floor-length but stylish and artistic, more fashion-forward

R$ 1.573,60

R$ 1.573,60

R$ 1.573,60

Long black gown

Long black gown

Long black gown

Very elegant, clean lines, subtle modern edge

Very elegant, clean lines, subtle modern edge

Very elegant, clean lines, subtle modern edge

$ 1.573,60

$ 1.573,60

$ 1.573,60

Reasoning…

Reasoning…

Reasoning…

Utilizing tools for product search

Utilizing tools for product search

Utilizing tools for product search

I need to get started by using the necessary tools. First, I’ll call get_client_info to gather the information I need. After that, I’ll move on to search_products_smart. There’s no need for any additional questions at this point. Once I have the results, I’ll display the products as images in a horizontal markdown table, which should help make everything clear and visually appealing for the user.

I need to get started by using the necessary tools. First, I’ll call get_client_info to gather the information I need. After that, I’ll move on to search_products_smart. There’s no need for any additional questions at this point. Once I have the results, I’ll display the products as images in a horizontal markdown table, which should help make everything clear and visually appealing for the user.

I need to get started by using the necessary tools. First, I’ll call get_client_info to gather the information I need. After that, I’ll move on to search_products_smart. There’s no need for any additional questions at this point. Once I have the results, I’ll display the products as images in a horizontal markdown table, which should help make everything clear and visually appealing for the user.

Discovery Experience

Where AI agents decide what to buy. A discovery layer designed for agent-led exploration, evaluation, and decision-making.

Discovery Experience

Where AI agents decide what to buy. A discovery layer designed for agent-led exploration, evaluation, and decision-making.

Enable agent-led search, comparison, and recommendations

Adapt discovery logic in real time based on context and intent

Shift discovery from human browsing to machine reasoning

Enrichment & Distribution

Make products understandable and usable by AI agents. Transforms product data into AI-ready intelligence so agents can discover, compare, and recommend accurately across channels.

Enrichment & Distribution

Make products understandable and usable by AI agents. Transforms product data into AI-ready intelligence so agents can discover, compare, and recommend accurately across channels.

Normalize and enrich product data for AI consumption

Control what data is exposed to which agents and channels

Ensure products remain visible as demand shifts to agents

Govern every AI interaction

Delta AI provides enterprises with complete control over how intelligent agents access, interpret, recommend, and transact across products, pricing, inventory, and operational workflows.

Govern every AI interaction

Delta AI provides enterprises with complete control over how intelligent agents access, interpret, recommend, and transact across products, pricing, inventory, and operational workflows.

Control AI visibility into pricing structures, contract pricing, and promotions.

Manage which products, attributes, and inventory are exposed to AI systems.

Apply business rules across fulfilment, procurement, inventory, and transactions.

Define how AI agents interact with operational systems and workflows.

Sales Enablement*

Turn agent decisions into transactions. Executes purchases directly within AI and conversational interfaces.

Sales Enablement*

Turn agent decisions into transactions. Executes purchases directly within AI and conversational interfaces.

Convert agent decisions into checkout and payment flows

Support agent-to-agent and multi-party transactions

Sync orders seamlessly with merchant systems

Enable buying across chat, voice, and future agent channels

*not available in all regions

UltraStore

Auralis

Wireless Noise-Canceling Headphones

Auralis
Audio Accessories

1

Apple Pay

····1234

Alex Turner

123 Market Street,

New York, NY 10001, United States

USPS - Standard Shipping

Free · 2-3 business days

Subtotal

Shipping

Estimated Tax

$75.00

Free

$6.47

USPS – Standard Shipping

Total with estimated tax

$81.47

Pay now

By continuing, you agree to UltraStore’s terms and privacy policy. For more information on this product from the UltraStore seller, including warning, disclaimers and return policies, see here. You are ordering from an authorized reseller. OpenAI does not process yor order, collect payment, or handle fulfillment.

UltraStore

Auralis

Wireless Noise-Canceling Headphones

Auralis
Audio Accessories

1

Apple Pay

····1234

Alex Turner

123 Market Street,

New York, NY 10001, United States

USPS - Standard Shipping

Free · 2-3 business days

Subtotal

Shipping

Estimated Tax

$75.00

Free

$6.47

USPS – Standard Shipping

Total with estimated tax

$81.47

Pay now

By continuing, you agree to UltraStore’s terms and privacy policy. For more information on this product from the UltraStore seller, including warning, disclaimers and return policies, see here. You are ordering from an authorized reseller. OpenAI does not process yor order, collect payment, or handle fulfillment.

UltraStore

Auralis

Wireless Noise-Canceling Headphones

Auralis
Audio Accessories

1

Apple Pay

····1234

Alex Turner

123 Market Street,

New York, NY 10001, United States

USPS - Standard Shipping

Free · 2-3 business days

Subtotal

Shipping

Estimated Tax

$75.00

Free

$6.47

USPS – Standard Shipping

Total with estimated tax

$81.47

Pay now

By continuing, you agree to UltraStore’s terms and privacy policy. For more information on this product from the UltraStore seller, including warning, disclaimers and return policies, see here. You are ordering from an authorized reseller. OpenAI does not process yor order, collect payment, or handle fulfillment.

Operations & Optimisation

Continuously improve performance through internal AI agents. Internal agents monitor outcomes and recommend optimizations across the business.

Operations & Optimisation

Continuously improve performance through internal AI agents. Internal agents monitor outcomes and recommend optimizations across the business.

Surface insights across CX, pricing, fulfilment, and margins

Recommend actions to improve conversion and efficiency

Create a continuous feedback loop from agents back to merchants

Native ACP & UCP Integration

Built to support Agentic Commerce Protocol (ACP) and Universal Commerce Protocol (UCP), the execution layer standardizes how AI agents securely access structured product data, governance rules, pricing logic, and transactional endpoints.

Native ACP & UCP Integration

Built to support Agentic Commerce Protocol (ACP) and Universal Commerce Protocol (UCP), the execution layer standardizes how AI agents securely access structured product data, governance rules, pricing logic, and transactional endpoints.

Expose machine-readable product, policy, and pricing data via ACP/UCP-compliant endpoints

Ensure protocol-level interoperability between AI agents and commerce infrastructure

100% Agnostic: APIs built for intelligent commerce.

Delta AI exposes structured commerce intelligence through scalable APIs designed for AI agents, marketplaces, procurement systems, and enterprise operations.

100% Agnostic: APIs built for intelligent commerce.

Delta AI exposes structured commerce intelligence through scalable APIs designed for AI agents, marketplaces, procurement systems, and enterprise operations.

Access products, pricing, inventory, fulfilment, and transactions through structured APIs.

Deliver live operational and commerce data to AI-driven systems.

Integrate AI capabilities securely across existing commerce ecosystems.

Built for every industry entering the AI Economy

Built for every industry entering the AI Economy

From retail and marketplaces to manufacturing, healthcare, procurement, and field services, Delta AI enables organisations to prepare their products, services, and transactions for AI-driven commerce.

Retail & Marketplaces

Enable AI-driven product discovery, personalised recommendations, and seamless transactions across complex commerce ecosystems.

Retail & Marketplaces

Enable AI-driven product discovery, personalised recommendations, and seamless transactions across complex commerce ecosystems.

Appliances & Consumer Electronics

Structure rich product intelligence so AI agents can compare specifications, availability, compatibility, and pricing with accuracy.

Appliances & Consumer Electronics

Structure rich product intelligence so AI agents can compare specifications, availability, compatibility, and pricing with accuracy.

Manufacturing & Industrial Distribution

Transform complex catalogs, procurement workflows, and inventory systems into AI-ready commerce infrastructure.

Manufacturing & Industrial Distribution

Transform complex catalogs, procurement workflows, and inventory systems into AI-ready commerce infrastructure.

Healthcare & Medical Supply

Support governed, compliant, and intelligent product discovery across medical procurement and supply chain operations.

Healthcare & Medical Supply

Support governed, compliant, and intelligent product discovery across medical procurement and supply chain operations.

Professional Services & Field Services

Enable AI-powered service discovery, scheduling, pricing, and operational workflows across service-based industries.

Professional Services & Field Services

Enable AI-powered service discovery, scheduling, pricing, and operational workflows across service-based industries.

B2B Wholesale & Procurement

Power AI-driven procurement with structured product data, real-time availability, pricing logic, and automated purchasing workflows.

B2B Wholesale & Procurement

Power AI-driven procurement with structured product data, real-time availability, pricing logic, and automated purchasing workflows.

B2B

From EDI to AI-Driven Procurement

The Ultra Commerce Agentic Execution Layer enables AI agents to manage procurement workflows between buyers and suppliers. Instead of rigid EDI integrations, agents can interpret structured product data, apply procurement rules, generate orders, and execute transactions automatically.   This creates a flexible, AI-driven procurement infrastructure that integrates with ERP systems, procurement platforms, and supply chain tools.

Buyer Systems

(ERP / Procurement / Inventory)

Procurement rules

Reorder thresholds

Buyer AI Agent

Agentic Execution Layer

Supplier AI Agent

Product data

Price books

Availability

Supplier Systems

(ERP / Manufacturing / Warehouse)

B2B

From EDI to AI-Driven Procurement

The Ultra Commerce Agentic Execution Layer enables AI agents to manage procurement workflows between buyers and suppliers. Instead of rigid EDI integrations, agents can interpret structured product data, apply procurement rules, generate orders, and execute transactions automatically.   This creates a flexible, AI-driven procurement infrastructure that integrates with ERP systems, procurement platforms, and supply chain tools.

Buyer Systems

(ERP / Procurement / Inventory)

Procurement rules

Reorder thresholds

Buyer AI Agent

Agentic Execution Layer

Supplier AI Agent

Product data

Price books

Availability

Supplier Systems

(ERP / Manufacturing / Warehouse)

B2B

From EDI to AI-Driven Procurement

The Ultra Commerce Agentic Execution Layer enables AI agents to manage procurement workflows between buyers and suppliers. Instead of rigid EDI integrations, agents can interpret structured product data, apply procurement rules, generate orders, and execute transactions automatically.   This creates a flexible, AI-driven procurement infrastructure that integrates with ERP systems, procurement platforms, and supply chain tools.

Buyer Systems

(ERP / Procurement / Inventory)

Procurement rules

Reorder thresholds

Buyer AI Agent

Agentic Execution Layer

Supplier AI Agent

Product data

Price books

Availability

Supplier Systems

(ERP / Manufacturing / Warehouse)

B2C

Preparing Products for AI-Driven Discovery

In B2C, product discovery is rapidly shifting from search engines and marketplaces to AI assistants and agents. Instead of browsing websites, consumers increasingly rely on AI systems to recommend, compare, and select products on their behalf. The Ultra Commerce Agentic Execution Layer ensures your products are visible and understandable in this new environment by transforming merchant data into AI-ready commerce intelligence.

Merchant Systems

(PIM / ERP / Product Feeds / CMS)

Product content

Attributes

Pricing & availability

COLLATE

Aggregate product data from multiple systems

into a unified, structured product layer

ENRICH

Enhance and structure data so AI agents

can understand products and context

DISTRIBUTE

Deliver machine-readable product intelligence

to AI agents, LLMs, and discovery platforms

Internal AI agent

External AI Agents & Assistants

(ChatGPT / Gemini / Copilot / Shopping Agents)

B2C

Preparing Products for AI-Driven Discovery

In B2C, product discovery is rapidly shifting from search engines and marketplaces to AI assistants and agents. Instead of browsing websites, consumers increasingly rely on AI systems to recommend, compare, and select products on their behalf. The Ultra Commerce Agentic Execution Layer ensures your products are visible and understandable in this new environment by transforming merchant data into AI-ready commerce intelligence.

Merchant Systems

(PIM / ERP / Product Feeds / CMS)

Product content

Attributes

Pricing & availability

COLLATE

Aggregate product data from multiple systems

into a unified, structured product layer

ENRICH

Enhance and structure data so AI agents

can understand products and context

DISTRIBUTE

Deliver machine-readable product intelligence

to AI agents, LLMs, and discovery platforms

Internal AI agent

External AI Agents & Assistants

(ChatGPT / Gemini / Copilot / Shopping Agents)

B2C

Preparing Products for AI-Driven Discovery and Transactions

In B2C, product discovery is rapidly shifting from search engines and marketplaces to AI assistants and agents. Instead of browsing websites, consumers increasingly rely on AI systems to recommend, compare, and select products on their behalf. The Ultra Commerce Agentic Execution Layer ensures your products are visible, understandable, and executable in this new environment by transforming merchant data into AI-ready commerce intelligence.

Merchant Systems

(PIM / ERP / Product Feeds / CMS)

Product data

Price books

Availability

COLLATE

ENRICH

DISTRIBUTE

AI Agents & LLMs

(ChatGPT / Gemini / Copilot)

Reccomendation

Product comparison

TRANSACT

Consumers buy directly inside the LLM via the Agentic Execution Layer

Merchant Systems

(Checkout / Payments / Order Management)

B2C

Preparing Products for AI-Driven Discovery and Transactions

In B2C, product discovery is rapidly shifting from search engines and marketplaces to AI assistants and agents. Instead of browsing websites, consumers increasingly rely on AI systems to recommend, compare, and select products on their behalf. The Ultra Commerce Agentic Execution Layer ensures your products are visible, understandable, and executable in this new environment by transforming merchant data into AI-ready commerce intelligence.

Merchant Systems

(PIM / ERP / Product Feeds / CMS)

Product data

Price books

Availability

COLLATE

ENRICH

DISTRIBUTE

AI Agents & LLMs

(ChatGPT / Gemini / Copilot)

Reccomendation

Product comparison

TRANSACT

Consumers buy directly inside the LLM via the Agentic Execution Layer

Merchant Systems

(Checkout / Payments / Order Management)

“The shift to AI Commerce is happening faster than most businesses realise. Delta AI gives enterprises the infrastructure needed to stay visible, actionable, and competitive in the AI economy.”

Tomas Gudmundsson

Operations | Ultra Commerce

“The shift to AI Commerce is happening faster than most businesses realise. Delta AI gives enterprises the infrastructure needed to stay visible, actionable, and competitive in the AI economy.”

Tomas Gudmundsson

Operations | Ultra Commerce

“The shift to AI Commerce is happening faster than most businesses realise. Delta AI gives enterprises the infrastructure needed to stay visible, actionable, and competitive in the AI economy.”

Tomas Gudmundsson

Operations | Ultra Commerce

person using laptop computer

For Merchants

Be an early mover without the early-mover risk

Get ready for Agentic Commerce without replatforming, lock-in, or enterprise-level pricing. Start small, learn fast, and scale as AI agents become real buyers.

Bart Heinsius

Commerce Expert

person using laptop computer

For Merchants

Be an early mover without the early-mover risk

Get ready for Agentic Commerce without replatforming, lock-in, or enterprise-level pricing. Start small, learn fast, and scale as AI agents become real buyers.

Bart Heinsius

Commerce Expert

person using laptop computer

For Merchants

Be an early mover without the early-mover risk

Get ready for Agentic Commerce without replatforming, lock-in, or enterprise-level pricing. Start small, learn fast, and scale as AI agents become real buyers.

Bart Heinsius

Commerce Expert

a person using a laptop

For Partners

Bring Agentic Commerce to your customers

If you work with brands on commerce, growth, or technology, this is a new category you can lead. Partner with Ultra to explore, test, and deliver Agentic Commerce together.

Dave Crow

Partner Manager

a person using a laptop

For Partners

Bring Agentic Commerce to your customers

If you work with brands on commerce, growth, or technology, this is a new category you can lead. Partner with Ultra to explore, test, and deliver Agentic Commerce together.

Dave Crow

Partner Manager

a person using a laptop

For Partners

Bring Agentic Commerce to your customers

If you work with brands on commerce, growth, or technology, this is a new category you can lead. Partner with Ultra to explore, test, and deliver Agentic Commerce together.

Dave Crow

Partner Manager

FAQ

FAQ

What is Delta AI?

Delta AI is an AI commerce infrastructure layer that transforms existing commerce systems into AI-ready environments for intelligent discovery, orchestration, optimisation, and transactions.

Does Delta AI replace our current commerce platform?

No. Delta AI works with your existing commerce stack — including marketplaces, PIM, OMS, ERP, and ecommerce platforms — without requiring replatforming.

What does “AI-ready commerce” actually mean?

AI-ready commerce means your products, pricing, inventory, and operations are structured so AI agents can discover, understand, compare, recommend, and transact on them autonomously.

Can Delta AI enrich and optimise product data automatically?

Yes. Delta AI can automatically fill data gaps, enrich product attributes, generate content, optimise listings, and continuously improve commerce intelligence across channels.

Can Delta AI generate channel-specific content?

Yes. Delta AI can create and optimise different product content for marketplaces, ecommerce sites, procurement systems, social channels, and AI-driven discovery environments automatically.

How does Delta AI support AI agents?

Delta AI structures commerce data and exposes operational capabilities so intelligent agents can interact with products, inventory, pricing, fulfilment, and transactions securely and intelligently.

Is Delta AI only for ecommerce?

No. Delta AI supports B2C, B2B, marketplaces, procurement, wholesale, healthcare, manufacturing, retail, and complex multi-channel commerce operations.

Does Delta AI support marketplaces and supplier ecosystems?

Yes. Delta AI is designed for complex multi-vendor commerce environments, including supplier onboarding, catalogue aggregation, governance, fulfilment orchestration, and marketplace intelligence.

How does Delta AI handle governance and control?

Delta AI includes enterprise-grade governance for pricing, visibility, policies, permissions, operational workflows, and AI behaviour across channels and ecosystems.

Can Delta AI automate seasonal launches and promotions?

Yes. Delta AI can automate campaign rollouts, seasonal catalogue updates, promotional content generation, enrichment workflows, and channel-specific optimisation.

Is Delta AI secure and enterprise-ready?

Yes. Delta AI is built for enterprise scalability with secure APIs, governance layers, compliance controls, orchestration infrastructure, and operational visibility.

Why is AI commerce important now?

Commerce is shifting from human-led browsing to AI-assisted and AI-driven discovery and purchasing. Businesses that structure and operationalise their commerce data early will have a major competitive advantage.

The shift to AI Commerce is happening faster than most businesses realize.

Let me show you what’s changing, what merchants need to prepare for, and how Delta AI helps enterprises stay ahead of it.

David Crow - AI Commerce Expert

The shift to AI Commerce is happening faster than most businesses realize.

Let me show you what’s changing, what merchants need to prepare for, and how Delta AI helps enterprises stay ahead of it.

David Crow - AI Commerce Expert

The shift to AI Commerce is happening faster than most businesses realize.

Let me show you what’s changing, what merchants need to prepare for, and how Delta AI helps enterprises stay ahead of it.

David Crow - AI Commerce Expert