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Uncover how Ultra Commerce empowered Davis Art to seamlessly migrate 35,000+ artworks and transform a traditional print magazine into an engaging, subscription-based digital resource hub for educators nationwide.
Introduction
For more than 100 years, Worcester, MA-based Davis Publications has been publishing as a printing shop, and now has transitioned to a digital enterprise. Supported by the Ultra Commerce platform, Davis Publishing continues to transition more of their business into digital commerce by moving another division of their company onto the platform.
Davis transitioned into a K-12 education resource hub dedicated to the visual arts. They are now the only K-12 publisher dedicated to the arts, creating top-notch curriculum and resources for art educators nationwide. Their subscription-based digital Fine Arts Image library consists of more than 35,000 high-resolution images of museum artworks. Additionally, the company’s SchoolArts magazine is the country’s leading monthly periodical for art educators.
So how did Ultra Commerce help transform Davis into a modern, digital business?
The solution
Davis Digital is now unique among online arts education as the most modern and innovative platform solution in the art space.
Ability to add an unlimited number of licenses (students and teachers) on a subscription-based platform for a single, unified, exemplary user experience based on license type. A ‘single pane’ login experience with multiple brand/site/journey based on user credentials.
Digitally transformed SchoolArts magazine from a print publication to a fully immersive online experience. SchoolArts is no longer just a magazine but a web presence containing all the text, images and other information available in the magazine – all online with the ability to purchase new subscriptions and manage current subscriptions online via account management.
35,000+ images previously managed in a separate digital asset management application (DAM). All migrated over to the Ultra platform, complete with complex image data set including meta data, attributes, etc. synced to Davis Digital via the Ultra platform to ensure all images are accurate, up to date and displaying the right data to the right user.
The outcome
Davis Digital is now unique among online arts education as the most modern and innovative platform solution in the art space.
Ability to add an unlimited number of licenses (students and teachers) on a subscription-based platform for a single, unified, exemplary user experience based on license type. A ‘single pane’ login experience with multiple brand/site/journey based on user credentials.
Digitally transformed SchoolArts magazine from a print publication to a fully immersive online experience. SchoolArts is no longer just a magazine but a web presence containing all the text, images and other information available in the magazine – all online with the ability to purchase new subscriptions and manage current subscriptions online via account management.
35,000+ images previously managed in a separate digital asset management application (DAM). All migrated over to the Ultra platform, complete with complex image data set including meta data, attributes, etc. synced to Davis Digital via the Ultra platform to ensure all images are accurate, up to date and displaying the right data to the right user.
