About us
Rely on 25 years of experience. Empowering you to go beyond.
Commerce Experts
0+
Years of Experience
0+
Global offices
0
Mission to Go Beyond
0
Ecommerce is the frontier of modern business. Once a convenience, now a critical engine driving the global economy, changing how we shop, sell, operate. And fast. We believe it should be easier to grow your business, but right now solutions aren’t keeping pace. And if you’re not ahead, you’re behind.
At a time when ecommerce was still in its infancy, we set out to challenge the status quo, driving innovation and solving complex digital challenges. Today we are still on that mission —to turn ambitious enterprise visions into reality.
Matthew Hyland
CEO | Ultra Commerce
Leadership
Meet our leadership team.
Senior technical team members.
Finalist Best Technology
2020
Bigcommerce Partner Awards
Winner Best User Experience EMEA
2020
Bigcommerce Partner Awards
Finalist Best Technology APAC
2022
Named by Gartner as
Enterprise Commerce and Marketplace Vendor
2021 - 2024
UC Marketplace
Runner up Best Marketplace Platform
2019
UC Marketplace
Finalist Best Marketplace
NORA
Best User Experience
Named by Gartner as
DXC Pure Player
2023
From vision to innovation.
The Ultra Commerce story.
More than two decades ago, we founded UltraServe with a mission—to turn ambitious enterprise visions into reality. At a time when ecommerce was still in its infancy, we set out to challenge the status quo, driving innovation and solving complex digital challenges.
By 2020, UltraServe had consistently raised the bar with each breakthrough, leading to a strategic rebrand as Ultra Commerce. With this transformation, we introduced a fully integrated enterprise ecommerce platform, designed to deliver powerful, scalable solutions. Backed by a dedicated and experienced team that thrives on tackling challenges head-on, we continue to shape the future of digital commerce.
Ultra Commerce is recognized for its powerful, intuitive ecommerce technology that seamlessly scales alongside its customers. However, we offer more than just a platform—we collaborate closely with our clients to develop scalable solutions that drive sustained growth, helping them exceed expectations and maintain their competitive edge.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
What digital commerce problems are you ready to solve?
If you’re ready to learn more, schedule a demo or get started – I’m here for you!
Bart Heinsius - Commerce Expert
Platform
Company
Platform
Company
Platform
Company
About us
Rely on 25 years of experience. Empowering you to go beyond.
Commerce Experts
0+
Years of Experience
0+
Global offices
0
Mission to Go Beyond
0
Ecommerce is the frontier of modern business. Once a convenience, now a critical engine driving the global economy, changing how we shop, sell, operate. And fast. We believe it should be easier to grow your business, but right now solutions aren’t keeping pace. And if you’re not ahead, you’re behind.
At a time when ecommerce was still in its infancy, we set out to challenge the status quo, driving innovation and solving complex digital challenges. Today we are still on that mission —to turn ambitious enterprise visions into reality.
Matthew Hyland
CEO | Ultra Commerce
Leadership
Meet our leadership team.
Senior technical team members.
Finalist Best Technology
2020
Bigcommerce Partner Awards
Winner Best User Experience EMEA
2020
Bigcommerce Partner Awards
Finalist Best Technology APAC
2022
Named by Gartner as
Enterprise Commerce and Marketplace Vendor
2021 - 2024
UC Marketplace
Runner up Best Marketplace Platform
2019
UC Marketplace
Finalist Best Marketplace
NORA
Best User Experience
Named by Gartner as
DXC Pure Player
2023
From vision to innovation.
The Ultra Commerce story.
More than two decades ago, we founded UltraServe with a mission—to turn ambitious enterprise visions into reality. At a time when ecommerce was still in its infancy, we set out to challenge the status quo, driving innovation and solving complex digital challenges.
By 2020, UltraServe had consistently raised the bar with each breakthrough, leading to a strategic rebrand as Ultra Commerce. With this transformation, we introduced a fully integrated enterprise ecommerce platform, designed to deliver powerful, scalable solutions. Backed by a dedicated and experienced team that thrives on tackling challenges head-on, we continue to shape the future of digital commerce.
Ultra Commerce is recognized for its powerful, intuitive ecommerce technology that seamlessly scales alongside its customers. However, we offer more than just a platform—we collaborate closely with our clients to develop scalable solutions that drive sustained growth, helping them exceed expectations and maintain their competitive edge.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
What digital commerce problems are you ready to solve?
If you’re ready to learn more, schedule a demo or get started – I’m here for you!
Bart Heinsius - Commerce Expert
Platform
Company