About us
Rely on 25 years of experience. Empowering you into what’s next.
About us
Rely on 25 years of experience. Empowering you into what’s next.
Commerce Experts
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Commerce Experts
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Commerce Experts
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Years of Experience
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Years of Experience
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Years of Experience
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Global offices
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Offices around the globe
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Global offices
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Mission to Go Beyond
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Mission to Go Beyond
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Mission to Go Beyond
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Ecommerce is the frontier of modern business. What started as a convenience is now a critical engine of the global economy: reshaping how we discover, decide, buy, and sell.
With over 25 years in enterprise commerce, we’ve seen every major shift. And this one is different. The pace is faster, the impact is deeper, and standing still is no longer an option. AI is no longer supporting commerce, it’s beginning to act on its behalf. Discovery, decisions, and transactions are shifting from humans to intelligent agents.
Staying ahead means more than adopting new technology. It means building flexible foundations that can evolve as commerce changes.
If you’re not ahead, you’re behind.
Ecommerce is the frontier of modern business. What started as a convenience is now a critical engine of the global economy: reshaping how we discover, decide, buy, and sell.
With over 25 years in enterprise commerce, we’ve seen every major shift. And this one is different. The pace is faster, the impact is deeper, and standing still is no longer an option. AI is no longer supporting commerce, it’s beginning to act on its behalf. Discovery, decisions, and transactions are shifting from humans to intelligent agents.
Staying ahead means more than adopting new technology. It means building flexible foundations that can evolve as commerce changes.
If you’re not ahead, you’re behind.
Ecommerce is the frontier of modern business. What started as a convenience is now a critical engine of the global economy: reshaping how we discover, decide, buy, and sell.
With over 25 years in enterprise commerce, we’ve seen every major shift. And this one is different. The pace is faster, the impact is deeper, and standing still is no longer an option. AI is no longer supporting commerce, it’s beginning to act on its behalf. Discovery, decisions, and transactions are shifting from humans to intelligent agents.
Staying ahead means more than adopting new technology. It means building flexible foundations that can evolve as commerce changes.
If you’re not ahead, you’re behind.
At a time when ecommerce was still in its infancy, we set out to challenge the status quo, driving innovation and solving complex digital challenges. Today, we’re doing the same: building the infrastructure that prepares enterprises for the next evolution of commerce, where AI plays an active role in how business gets done.
Matthew Hyland
CEO | Ultra Commerce
At a time when ecommerce was still in its infancy, we set out to challenge the status quo, driving innovation and solving complex digital challenges. Today, we’re doing the same: building the infrastructure that prepares enterprises for the next evolution of commerce, where AI plays an active role in how business gets done.
Matthew Hyland
CEO | Ultra Commerce
At a time when ecommerce was still in its infancy, we set out to challenge the status quo, driving innovation and solving complex digital challenges. Today, we’re doing the same: building the infrastructure that prepares enterprises for the next evolution of commerce, where AI plays an active role in how business gets done.
Matthew Hyland
CEO | Ultra Commerce
Leadership
Meet our leadership team.
Leadership
Meet our leadership team.
Leadership
Meet our leadership team.
Senior technical team members.
Senior technical team members.
Senior technical team members.
Gartner Magic Quadrant for Digital Commerce
Honorable Mention
2025
Gartner Magic Quadrant for Digital Commerce
Honorable Mention
2025
Gartner Magic Quadrant for Digital Commerce
Honorable Mention
2025
Finalist Best Technology
2020
Finalist Best Technology
2020
Finalist Best Technology
2020
Bigcommerce Partner Awards
Winner Best User Experience EMEA
2020
Bigcommerce Partner Awards
Winner Best User Experience EMEA
2020
Bigcommerce Partner Awards
Winner Best User Experience EMEA
2020
Bigcommerce Partner Awards
Finalist Best Technology APAC
2022
Bigcommerce Partner Awards
Finalist Best Technology APAC
2022
Bigcommerce Partner Awards
Finalist Best Technology APAC
2022
Named by Gartner as
Enterprise Commerce and Marketplace Vendor
2021 - 2024
Named by Gartner as
Enterprise Commerce and Marketplace Vendor
2021 - 2024
Named by Gartner as
Enterprise Commerce and Marketplace Vendor
2021 - 2024
UC Marketplace
Runner up Best Marketplace Platform
2019
UC Marketplace
Runner up Best Marketplace Platform
2019
UC Marketplace
Runner up Best Marketplace Platform
2019
UC Marketplace
Finalist Best Marketplace
UC Marketplace
Finalist Best Marketplace
UC Marketplace
Finalist Best Marketplace
NORA
Best User Experience
NORA
Best User Experience
NORA
Best User Experience
Named by Gartner as
DXC Pure Player
2023
Named by Gartner as
DXC Pure Player
2023
Named by Gartner as
DXC Pure Player
2023
From vision to innovation.
From vision to innovation.
The Ultra Commerce story.
More than two decades ago, we founded UltraServe with a mission—to turn ambitious enterprise visions into reality. At a time when ecommerce was still in its infancy, we set out to challenge the status quo, driving innovation and solving complex digital challenges.
More than two decades ago, we founded UltraServe with a mission—to turn ambitious enterprise visions into reality. At a time when ecommerce was still in its infancy, we set out to challenge the status quo, driving innovation and solving complex digital challenges.
By 2020, UltraServe had consistently raised the bar with each breakthrough, leading to a strategic rebrand as Ultra Commerce. With this transformation, we introduced a fully integrated enterprise ecommerce platform, designed to deliver powerful, scalable solutions. Backed by a dedicated and experienced team that thrives on tackling challenges head-on, we continue to shape the future of digital commerce.
Today, commerce is entering its fastest period of change yet. Artificial intelligence is no longer just optimizing experiences behind the scenes: it is beginning to participate directly in discovery, decision-making, and transactions. This shift is redefining how commerce operates at its cor
With more than 25 years of experience in enterprise commerce, we’ve learned that real progress doesn’t come from chasing trends, but from building strong, adaptable foundations. That’s why we’ve invested deeply in AI-driven execution, orchestration, and governance. Ensuring our platform is ready for a future where intelligent agents play an active role in commerce.
With more than 25 years of experience in enterprise commerce, we’ve learned that real progress doesn’t come from chasing trends, but from building strong, adaptable foundations. That’s why we’ve invested deeply in AI-driven execution, orchestration, and governance. Ensuring our platform is ready for a future where intelligent agents play an active role in commerce.
Ultra Commerce is recognized for its powerful, intuitive technology that seamlessly scales alongside its customers. More than just a platform, we work closely with our clients to help them stay ahead of change. Building commerce infrastructure that evolves with the market, rather than reacting to it.
Ultra Commerce is recognized for its powerful, intuitive technology that seamlessly scales alongside its customers. More than just a platform, we work closely with our clients to help them stay ahead of change. Building commerce infrastructure that evolves with the market, rather than reacting to it.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Ultra’s Agentic Commerce execution layer, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Ultra’s Agentic Commerce execution layer, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Ultra’s Agentic Commerce execution layer, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Ultra’s Agentic Commerce execution layer, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Ultra’s Agentic Commerce execution layer, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Ultra’s Agentic Commerce execution layer, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Ultra’s Agentic Commerce execution layer, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Ultra’s Agentic Commerce execution layer, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Ultra’s Agentic Commerce execution layer, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Ultra’s Agentic Commerce execution layer, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Ultra’s Agentic Commerce execution layer, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Ultra’s Agentic Commerce execution layer, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
What digital commerce problems are you ready to solve?
If you’re ready to learn more, schedule a demo or get started – I’m here for you!
Bart Heinsius - Commerce Expert
What digital commerce problems are you ready to solve?
If you’re ready to learn more, schedule a demo or get started – I’m here for you!
Bart Heinsius - Commerce Expert
What digital commerce problems are you ready to solve?
If you’re ready to learn more, schedule a demo or get started – I’m here for you!
Bart Heinsius - Commerce Expert
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About us
Rely on 25 years of experience. Empowering you into what’s next.
About us
Rely on 25 years of experience. Empowering you into what’s next.
Commerce Experts
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Commerce Experts
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Commerce Experts
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Years of Experience
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Years of Experience
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Years of Experience
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Global offices
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Offices around the globe
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Global offices
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Mission to Go Beyond
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Mission to Go Beyond
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Mission to Go Beyond
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Ecommerce is the frontier of modern business. What started as a convenience is now a critical engine of the global economy: reshaping how we discover, decide, buy, and sell.
With over 25 years in enterprise commerce, we’ve seen every major shift. And this one is different. The pace is faster, the impact is deeper, and standing still is no longer an option. AI is no longer supporting commerce, it’s beginning to act on its behalf. Discovery, decisions, and transactions are shifting from humans to intelligent agents.
Staying ahead means more than adopting new technology. It means building flexible foundations that can evolve as commerce changes.
If you’re not ahead, you’re behind.
Ecommerce is the frontier of modern business. What started as a convenience is now a critical engine of the global economy: reshaping how we discover, decide, buy, and sell.
With over 25 years in enterprise commerce, we’ve seen every major shift. And this one is different. The pace is faster, the impact is deeper, and standing still is no longer an option. AI is no longer supporting commerce, it’s beginning to act on its behalf. Discovery, decisions, and transactions are shifting from humans to intelligent agents.
Staying ahead means more than adopting new technology. It means building flexible foundations that can evolve as commerce changes.
If you’re not ahead, you’re behind.
Ecommerce is the frontier of modern business. What started as a convenience is now a critical engine of the global economy: reshaping how we discover, decide, buy, and sell.
With over 25 years in enterprise commerce, we’ve seen every major shift. And this one is different. The pace is faster, the impact is deeper, and standing still is no longer an option. AI is no longer supporting commerce, it’s beginning to act on its behalf. Discovery, decisions, and transactions are shifting from humans to intelligent agents.
Staying ahead means more than adopting new technology. It means building flexible foundations that can evolve as commerce changes.
If you’re not ahead, you’re behind.
At a time when ecommerce was still in its infancy, we set out to challenge the status quo, driving innovation and solving complex digital challenges. Today, we’re doing the same: building the infrastructure that prepares enterprises for the next evolution of commerce, where AI plays an active role in how business gets done.
Matthew Hyland
CEO | Ultra Commerce
At a time when ecommerce was still in its infancy, we set out to challenge the status quo, driving innovation and solving complex digital challenges. Today, we’re doing the same: building the infrastructure that prepares enterprises for the next evolution of commerce, where AI plays an active role in how business gets done.
Matthew Hyland
CEO | Ultra Commerce
At a time when ecommerce was still in its infancy, we set out to challenge the status quo, driving innovation and solving complex digital challenges. Today, we’re doing the same: building the infrastructure that prepares enterprises for the next evolution of commerce, where AI plays an active role in how business gets done.
Matthew Hyland
CEO | Ultra Commerce
Leadership
Meet our leadership team.
Leadership
Meet our leadership team.
Leadership
Meet our leadership team.
Senior technical team members.
Senior technical team members.
Senior technical team members.
Gartner Magic Quadrant for Digital Commerce
Honorable Mention
2025
Gartner Magic Quadrant for Digital Commerce
Honorable Mention
2025
Gartner Magic Quadrant for Digital Commerce
Honorable Mention
2025
Finalist Best Technology
2020
Finalist Best Technology
2020
Finalist Best Technology
2020
Bigcommerce Partner Awards
Winner Best User Experience EMEA
2020
Bigcommerce Partner Awards
Winner Best User Experience EMEA
2020
Bigcommerce Partner Awards
Winner Best User Experience EMEA
2020
Bigcommerce Partner Awards
Finalist Best Technology APAC
2022
Bigcommerce Partner Awards
Finalist Best Technology APAC
2022
Bigcommerce Partner Awards
Finalist Best Technology APAC
2022
Named by Gartner as
Enterprise Commerce and Marketplace Vendor
2021 - 2024
Named by Gartner as
Enterprise Commerce and Marketplace Vendor
2021 - 2024
Named by Gartner as
Enterprise Commerce and Marketplace Vendor
2021 - 2024
UC Marketplace
Runner up Best Marketplace Platform
2019
UC Marketplace
Runner up Best Marketplace Platform
2019
UC Marketplace
Runner up Best Marketplace Platform
2019
UC Marketplace
Finalist Best Marketplace
UC Marketplace
Finalist Best Marketplace
UC Marketplace
Finalist Best Marketplace
NORA
Best User Experience
NORA
Best User Experience
NORA
Best User Experience
Named by Gartner as
DXC Pure Player
2023
Named by Gartner as
DXC Pure Player
2023
Named by Gartner as
DXC Pure Player
2023
From vision to innovation.
From vision to innovation.
The Ultra Commerce story.
More than two decades ago, we founded UltraServe with a mission—to turn ambitious enterprise visions into reality. At a time when ecommerce was still in its infancy, we set out to challenge the status quo, driving innovation and solving complex digital challenges.
More than two decades ago, we founded UltraServe with a mission—to turn ambitious enterprise visions into reality. At a time when ecommerce was still in its infancy, we set out to challenge the status quo, driving innovation and solving complex digital challenges.
By 2020, UltraServe had consistently raised the bar with each breakthrough, leading to a strategic rebrand as Ultra Commerce. With this transformation, we introduced a fully integrated enterprise ecommerce platform, designed to deliver powerful, scalable solutions. Backed by a dedicated and experienced team that thrives on tackling challenges head-on, we continue to shape the future of digital commerce.
Today, commerce is entering its fastest period of change yet. Artificial intelligence is no longer just optimizing experiences behind the scenes: it is beginning to participate directly in discovery, decision-making, and transactions. This shift is redefining how commerce operates at its cor
With more than 25 years of experience in enterprise commerce, we’ve learned that real progress doesn’t come from chasing trends, but from building strong, adaptable foundations. That’s why we’ve invested deeply in AI-driven execution, orchestration, and governance. Ensuring our platform is ready for a future where intelligent agents play an active role in commerce.
With more than 25 years of experience in enterprise commerce, we’ve learned that real progress doesn’t come from chasing trends, but from building strong, adaptable foundations. That’s why we’ve invested deeply in AI-driven execution, orchestration, and governance. Ensuring our platform is ready for a future where intelligent agents play an active role in commerce.
Ultra Commerce is recognized for its powerful, intuitive technology that seamlessly scales alongside its customers. More than just a platform, we work closely with our clients to help them stay ahead of change. Building commerce infrastructure that evolves with the market, rather than reacting to it.
Ultra Commerce is recognized for its powerful, intuitive technology that seamlessly scales alongside its customers. More than just a platform, we work closely with our clients to help them stay ahead of change. Building commerce infrastructure that evolves with the market, rather than reacting to it.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Ultra’s Agentic Commerce execution layer, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Ultra’s Agentic Commerce execution layer, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Ultra’s Agentic Commerce execution layer, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Ultra’s Agentic Commerce execution layer, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Ultra’s Agentic Commerce execution layer, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Ultra’s Agentic Commerce execution layer, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Ultra’s Agentic Commerce execution layer, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Ultra’s Agentic Commerce execution layer, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Ultra’s Agentic Commerce execution layer, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Ultra’s Agentic Commerce execution layer, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Ultra’s Agentic Commerce execution layer, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Ultra’s Agentic Commerce execution layer, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
What digital commerce problems are you ready to solve?
If you’re ready to learn more, schedule a demo or get started – I’m here for you!
Bart Heinsius - Commerce Expert
What digital commerce problems are you ready to solve?
If you’re ready to learn more, schedule a demo or get started – I’m here for you!
Bart Heinsius - Commerce Expert
What digital commerce problems are you ready to solve?
If you’re ready to learn more, schedule a demo or get started – I’m here for you!
Bart Heinsius - Commerce Expert
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