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About
Explore how Jimmy Brings rapidly launch a composable ecommerce platform, achieving seamless integration, unlimited scalability, and complete control over their digital growth journey.
Introduction
Cheers to Composable Growth
As Australia’s pioneering on-demand alcohol delivery company and one of the nation's most successful and fastest-growing startups, Jimmy Brings embarked on a remarkable journey, launching a completely new, composable platform in just 8 months.
With Ultra Commerce as their foundation, Jimmy Brings can now orchestrate their entire ecommerce journey, poised to accelerate future growth without limitations.
The problem
Scaling the Challenge
Jimmy Brings rapidly grew in Australia, driven by innovative marketing and user-friendly services, possibly due to Covid lockdowns. Facing system limitations with fragmented website and apps, they adopted Deity's Composable Commerce stack for scalability. Head of Engineering, Adam Watt, elaborates on this decision on The Commerce Composers Podcast with Jamie and Marvin from Deity (now Ultra Commerce).
The solution
Engineering Excellence
Jimmy Brings established a complete digital experience platform for all devices with Ultra Commerce as their foundation. They tailored their tools precisely to customer needs, ensuring seamless connections and orchestration between services.
Utilizing Ultra Commerce as the core composer and PWA storefront, they offer a unified web and native app experience. On the back-end, BigCommerce connects to Ultra Commerce’s Commerce Composer, supported by Talon.One for data-driven campaigns.
Completing their tech stack with services like Contentful, Algolia, Stripe, and WPay, enabling a seamless blend of SaaS products and custom commerce services.
The outcome
True Composable Commerce with Deity
In shaping ecommerce's future, Jimmy Brings' integrated platform marks a milestone in Composable Commerce and MACH. It embodies top-tier technologies and custom services, giving unified control. At its core is Ultra Commerce’s Commerce Composer, driving successful Composable Commerce.
Ultra Commerce offers a true Composable Commerce solution, empowering enterprises for full control, agility, and unlimited growth. Ready to accelerate your ecommerce journey? Let’s build the future of Composable Commerce together.
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