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Discover how Jungle pioneered Papua New Guinea's first multi-vendor digital marketplace, connecting businesses and customers nationwide, and driving economic growth through accessible, secure, and convenient e-commerce solutions.
Introduction
Jungle saw the opportunity to launch a marketplace in rapidly developing Papua New Guinea (PNG). PNG is currently undergoing a digital revolution and e-commerce is a vital aspect of it. In a country where online shopping is a relatively new concept and cash is still the main means of transaction, e-commerce was hardly a thing up until recent times. In late 2020’s, faster internet has been introduced along with new digital payment methods, which fueled online activity. Additionally, Covid-19 has funnelled many consumers towards shopping online, opening a whole new range of opportunities for retailers and digital marketplaces.
The problem
Jungle became one of the early adopters, moving fast to establish their presence in developing PNG e-commerce market. Jungle’s vision is to enable the widespread distribution of products to businesses and the public through an online marketplace.
To achieve their goal, Jungle was looking for a technology partner that would not only meet their functional requirements but also would allow launching a marketplace in the fastest way possible.
The solution
Jungle Marketplace enabled PNG businesses to connect with the local customers through a user-friendly digital marketplace. Jungle offers customers an easy and secure way to purchase products from a variety of vendors, all from the convenience of their own home or office.
Customer payments are made using a credit card or a bank transfer. Multiple delivery methods are available on the marketplace, including click & collect, pick up from dropoff zone and home delivery options.
At the backend, the marketplace provides all the tools needed to ensure the highest level of vendors’ experience. Simplified retailer onboarding, order notifications and streamlined payouts management allow vendors to run their virtual stores in a seamless and effective manner.
The outcome
Jungle offers customers round the clock, convenient method to order products for their homes and businesses online, extending the reach of e-commerce and providing shopping opportunities to the remotest places. Currently, the marketplace delivers to over 20 towns and villages, selling products from 22 different vendors.
The marketplace is accelerating its growth day by day acquiring new vendors, B2B and B2C customers. Jungle’s mission is to benefit Papua New Guinean People and Businesses and contribute to the economic growth of the country.
