Ultra Commerce: A Global Evolution in Enterprise eCommerce

In the ever-evolving landscape of digital commerce, few companies have demonstrated the resilience, vision, and adaptability of Ultra Commerce. What began as UltraServe, Australia's first private cloud provider, has transformed into a global leader in enterprise eCommerce solutions. With operations spanning across Sydney, Australia; London, UK; the United States, including offices in Colorado and Chicago; and India, Ultra Commerce has continually evolved to meet the demands of a rapidly shifting digital economy.

The Early Years: Laying the Foundation for Innovation

Ultra Commerce began its journey as UltraServe, an Australian-based private cloud computing provider that laid the groundwork for cloud-hosted eCommerce solutions. Recognizing the growing need for scalable and flexible eCommerce platforms, UltraServe set the stage for what would become a pioneering transformation into a cloud-based commerce powerhouse.With a strategic focus on enterprise level digital commerce, the company took a pivotal step by appointing Matthew Hyland as CEO. Under his leadership, UltraServe transitioned from a cloud services provider to a full fledged eCommerce software platform, setting the stage for rapid global expansion and technological advancements.

2015-2016: A New Era of Commerce Begins

The years 2015 and 2016 marked a significant turning point for the company. UltraServe launched its first generation commerce cloud platform, marking its official entry into the global digital commerce space. With an eye on international expansion, the company opened its first overseas office in Chicago, United States, and later established a European entity in London, UK. During this period, Ultra Commerce also completed its first external funding round with Alium Capital, an Australian venture capital firm. These strategic moves allowed UltraServe to deliver eCommerce solutions in India, Europe, and North America, securing its place as a growing force in the global market.

2017-2019: Pioneering the Future of eCommerce Technology

The company’s next wave of innovation came in 2017, with the launch of its next-generation serverless commerce cloud platform. This platform was designed to provide enterprise businesses with the scalability, flexibility, and efficiency needed to thrive in an increasingly competitive digital marketplace. This period also saw Ultra Commerce forming a strategic collaboration with AWS (Amazon Web Services), becoming one of the first global partners to leverage AWS cloud infrastructure for enterprise eCommerce solutions. Expanding its global footprint, Ultra Commerce successfully delivered its first major projects in Japan and Russia. One of the most notable achievements during this time was the company’s partnership with the largest global travel industry player, where Ultra Commerce implemented an onboard commerce solution for cruise ships. This ground breaking project showcased the company’s ability to deliver seamless, omnichannel commerce experiences across complex environments.

2020: A New Identity Ultra Commerce is Born

In 2020, UltraServe officially rebranded as Ultra Commerce, reflecting its commitment to building a fully integrated, enterprise eCommerce platform. This rebrand was more than a name change it represented a new vision for the company, emphasizing headless commerce, omnichannel strategies, and enterprise-grade scalability.

2021: Growth Through Strategic Acquisitions

As Ultra Commerce continued to scale, it successfully completed a Series A capital raise with Perennial Partners, fuelling further expansion. One of its most notable milestones was the acquisition of Slatwall Commerce, a move that significantly enhanced Ultra Commerce’s ability to deliver customized, modular, and headless commerce solutions for businesses of all sizes. At the same time, Ultra Commerce strengthened its presence in India by establishing local operations and opening an India-based office to better serve its growing client base in the region.

2022-2023: Expanding the Ultra Commerce Ecosystem

The next two years were defined by rapid expansion and strategic acquisitions, reinforcing Ultra Commerce’s commitment to providing comprehensive eCommerce solutions for businesses worldwide.

• Acquisition of Pinnacle Cart (2022): A US-based eCommerce SaaS platform, Pinnacle Cart expanded Ultra Commerce’s capabilities for small and medium-sized businesses.

• Acquisition of Omnyfy (2022) – With its headless marketplace platform, Omnyfy added multi-vendor marketplace functionality to Ultra Commerce’s growing suite of services.

• Expansion of the London team: Strengthening operations to provide better support for customers and partners across EMEA.

• Acquisition of Comestri (2023): A leading eCommerce PIM (Product Information Management) and seller channels platform, Comestri enhanced Ultra Commerce’s ability to manage and synchronize product data across multiple sales channels.

• Rebranding of Omnyfy and Comestri under the Ultra Commerce brand, unifying the company’s product offerings and reinforcing its position as a comprehensive enterprise commerce provider.

2024-2025: Strengthening the Headless Future with Deity Acquisition

In 2024, Ultra Commerce took a bold step forward in its commitment to delivering composable, enterprise-ready eCommerce solutions with the acquisition of Deity, a leading composable commerce platform. Based in the Netherlands, Deity is recognized for its high-performance, scalable architecture and powerful integration capabilities that align seamlessly with Ultra Commerce’s vision of a modular and headless digital future.

This acquisition not only expands Ultra Commerce’s global footprint in Europe but also significantly enhances its technical capabilities, offering customers even greater flexibility, speed, and control over their commerce experiences. By combining Deity’s advanced composable commerce technology with Ultra Commerce’s robust platform, the company continues to lead the charge in providing scalable, future-proof digital commerce solutions for enterprises worldwide.

As Ultra Commerce looks ahead, it continues to focus on global expansion, innovation, and enterprise-grade commerce solutions. With a strong presence in Sydney, London, the United States, and India, the company is well-positioned to drive the future of eCommerce technology. From its early beginnings in private cloud services to becoming a leading force in enterprise digital commerce, Ultra Commerce remains committed to delivering scalable, flexible, and innovative commerce solutions for businesses worldwide. With headless commerce, omnichannel capabilities, and a robust global infrastructure, the company is ready to shape the future of eCommerce one seamless transaction at a time.

Why Choose Ultra Commerce?

• Global reach with localized expertise in key markets, including Australia, the US, the UK, and India.

• Scalable and flexible headless commerce solutions for enterprises of all sizes.

• Proven track record of successful partnerships and integrations with global leaders.

• Innovative omnichannel capabilities that power seamless customer experiences.

As the eCommerce landscape continues to evolve, Ultra Commerce remains at the forefront, driving innovation and delivering transformative solutions that empower businesses to succeed in a digital-first world.