Ultra Commerce and Deity Join Forces to Create a Comprehensive, Enterprise-Grade E-Commerce Tech Stack

Ultra Commerce and Deity Join Forces to Create a Comprehensive, Enterprise-Grade E-Commerce Tech Stack

Jamie Maria Schouren

Marketing and Strategy

Jamie Maria Schouren

Marketing and Strategy

Ultra Commerce and Deity Join Forces to Create a Comprehensive, Enterprise-Grade E-Commerce Tech Stack

Jamie Maria Schouren

Marketing and Strategy

April 16, 2025

Announcement

Announcement

Announcement

Deity

Deity

Deity

Ultra Commerce

Ultra Commerce

Ultra Commerce

Ultra Commerce, a leader in modern e-commerce solutions, and Deity, an innovator in composable commerce platforms, are excited to announce their partnership to offer a fully integrated, enterprise-grade technology stack. Together, they bring an unparalleled suite of solutions designed to deliver a complete, flexible, and scalable e-commerce experience for businesses worldwide.

By joining forces, Ultra Commerce and Deity create a powerful and fully composable solution, combining their best-in-class platforms with cutting-edge commerce orchestration capabilities. This latest acquisition by Ultra Commerce will empower businesses to deliver dynamic, personalized, and seamless digital commerce experiences, while streamlining operations and maximizing growth potential.

Ultra Commerce has rapidly evolved as a leader in enabling brands to transform and scale their digital commerce platforms. Deity on the other hand, with its proven 25-year track record, has established itself as a trusted provider of next-generation e-commerce technology. The collaboration brings together Ultra Commerce’s comprehensive end-to-end e-commerce platform with Deity's specialized expertise in composable commerce and orchestration, resulting in an unbeatable offering for enterprise-level customers.

Matthew Hyland, CEO of Ultra Commerce, commented:

"Deity is the missing piece we needed to complete our vision of providing the most modern and best-in-class e-commerce enterprise platform available. Their deep technical expertise, along with their ability to create truly composable solutions, brings everything we’ve been striving for into focus. This acquisition will allow us to offer a level of flexibility, scalability, efficiency and innovation that’s unmatched in the market."

Roland Bastiaansen, Founder of Deity, added:

"We first met three years ago and have always shared an incredible synergy and aligned vision. Over the years, we’ve watched Ultra Commerce grow and expand, and we’ve been truly impressed by what they are doing. We’re thrilled to join forces and contribute our expertise to take the platform to the next level. This collaboration will provide customers with a truly best-in-class e-commerce solution that empowers them to scale and thrive in the modern digital landscape."

For businesses looking to take their e-commerce store to the next level — with complete freedom, flexibility, and a future-proof tech stack — this partnership represents the ultimate opportunity. The Ultra Commerce platform now provides solutions for eCommerce companies for: headless storefront, marketplaces, visual data orchestration, distributed order management systems, product inventory and channel management, payments and payment orchestration, shipping, and marketing.

This deal represents the next phase of Ultra Commerce’s acquisition strategy. The business acquired Pinnacle Cart and Omnyfy Marketplace in 2023 and Comestri in 2024.

About Ultra Commerce

Ultra Commerce is a global eCommerce platform business that gets ambitious enterprises ahead in growth—and keeps them there. Founded in Sydney, Australia over a decade ago with a vision to modernize eCommerce and move the market forward, Ultra Commerce now partners with over 400 customers worldwide, powering billions of dollars in transactions each year. By bridging the gap between out-of-the-box simplicity and customizable frameworks, Ultra Commerce helps enterprises expand faster, sell anywhere, and unlock new revenue streams. With a portfolio of eCommerce and multi-vendor marketplace capabilities, Ultra Commerce offers a nimble, sleeves-up approach to solving even the most complex eCommerce challenges. For more information, visit www.ultracommerce.co 

About Deity

Deity is a forward-thinking provider of composable commerce solutions, offering a powerful platform designed to give businesses the freedom to choose, build, and orchestrate their digital commerce ecosystem. With over 25 years of expertise, Deity enables enterprises to deliver dynamic, personalized experiences through cutting-edge, future-proof technology.




What digital commerce problems are you ready to solve?

Bart Heinsius - Commerce Expert

If you’re ready to learn more, schedule a demo or get started – I'm here for you!

Bart Heinsius - Commerce Expert

What digital commerce problems are you ready to solve?

Bart Heinsius - Commerce Expert

If you’re ready to learn more, schedule a demo or get started – I'm here for you!

Bart Heinsius - Commerce Expert

What digital commerce problems are you ready to solve?

Bart Heinsius - Commerce Expert

If you’re ready to learn more, schedule a demo or get started – I'm here for you!

Bart Heinsius - Commerce Expert