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About
Based in Sydney, Australia, APG & Co partnered with Ultra Commerce to simplify complex integrations across Sportscraft, SABA, and JAG, streamlining data management, accelerating operations, and unlocking growth opportunities across retail and digital channels.
Introduction
By designing locally and sourcing globally, they cater to fashion-conscious customers throughout the APAC region across physical retail and online channels.
As their digital footprint grew, so did their ambition – to streamline operations, stay agile and seize new opportunities in an ever-evolving retail landscape.
Game on.
The problem
Their challenge: How can we streamline operations and open doors to our digital future?
Managing integrations across three brands with a lean technical team was a challenge that their Group Head of Technology, Carina Ton, was determined to overcome.
“We were managing six or seven integrations across all brands. Constant updates and maintenance were overwhelming, making it difficult to focus on growth.”
Their vision?
A centralized system to streamline operations, adapt quickly to changes and unlock new opportunities across channels.
Ultra Commerce stepped in to bring that vision to life.
The solution
Their challenge: How can we streamline operations and open doors to our digital future?
By harnessing the power of Product Information Management (PIM) and Seller Channel Enablement, we created a centralized solution that streamlined operations and eliminated inefficiencies. Our solution was all about empowering the team to manage their data more effectively and efficiently.
Think: every integration for every service provider and every partner, all in one powerful platform.
Data management consolidated into a single efficient hub and elevated product data across all channels. Campaigns became faster to launch, updates effortless and promotional workflows simplified.
“One place for everything, so we focus on the big picture” said Carina.
And big-picture thinking drives big-time results.
The outcome
Our solution: Enhancing data and driving growth
By harnessing the power of Product Information Management (PIM) and Seller Channel Enablement, we created a centralized solution that streamlined operations and eliminated inefficiencies. Our solution was all about empowering the team to manage their data more effectively and efficiently.
Think: every integration for every service provider and every partner, all in one powerful platform.
Data management consolidated into a single efficient hub and elevated product data across all channels. Campaigns became faster to launch, updates effortless and promotional workflows simplified.
“One place for everything, so we focus on the big picture” said Carina.
And big-picture thinking drives big-time results.
Ultra Impact
New Revenue Streams Unlocked: Expanding into new channels and untapped markets meant significant growth.
Faster and More Agile: Tasks that once took weeks now take days, giving the team a sharper competitive edge.
Seamless Operations: Centralized data management got rid of inefficiencies and accelerated workflows.
Elevated Customer Experience: accurate pricing and enriched product data means more customer loyalty and engagement.
Aligned for Success: Consistent execution across all platforms with a unified strategy.
