Our visionary customer: Amazic

Amazic has a vision. An opportunity to innovate, empowering resellers with a digital marketplace to buy software directly from vendors. Cutting edge and expanding their ecommerce sales, a significant opportunity.

“With a powerful marketplace platform, we’ve streamlined vendor management, automated processes, and created a seamless experience for resellers.“

The problem

Creating a digital-first software distribution model

Like most things, software distribution has changed dramatically. With cloud providers like AWS and Azure offering private marketplaces, traditional distributors must adapt to remain competitive. And to differentiate. Resellers need a streamlined way to purchase software directly from vendors, mirroring the convenience of cloud marketplaces.

Recognizing this shift, early in 2019 Amazic embarked on a digital procurement experience to:

Modernize software resale by enabling direct transactions between resellers and vendors
Introduce subscription-based purchasing to unlock recurring revenue streams
Automate quotes and bulk orders for greater efficiency
Enhance vendor management to onboard and support a growing network of partners.

To make this vision a reality, Amazic turned to Ultra Commerce, known for making things happen.

Challenge accepted.

The solution

Building a Future-Proof Digital Marketplace

Amazic partnered with Ultra Commerce to launch a high-performance, multi-vendor marketplace, allowing resellers to seamlessly purchase, manage, and provision software directly from vendors.

With Ultra Commerce’s flexible and API-driven architecture, the new platform delivered:

Frictionless Vendor Management – A unified system to onboard, manage, and support a growing ecosystem of software vendors

Subscription & Recurring Payments – Automated billing for subscription-based software purchases, driving consistent revenue

Streamlined Quoting & Bulk Orders – Resellers can request and process software quotations directly from vendors

Seamless User Experience – An intuitive marketplace that simplifies software procurement for unmatched customer satisfaction.

Our expert team worked hand-in-glove with Amazic to launch, iterate, and optimize their marketplace, ensuring continued innovation and seamless integration with software vendors via Ultra Commerce’s API interfaces.

The outcome

With UC Marketplace, Amazic realised their vision and saw quick impressive results:

Expanded Product Offerings – Faster vendor onboarding created a broader, more diverse software catalog

Automated Order Processing – A fully digital quoting and order system streamlined reseller purchasing

Optimized Reseller Experience – Simplified software provisioning improved efficiency and satisfaction

Scalability for Growth – A flexible platform that allows Amazic to evolve with their industry and drive future expansion.

“Ultra Commerce has enabled us to evolve beyond traditional software distribution. With a powerful marketplace platform, we’ve streamlined vendor management, automated processes, and created a seamless experience for resellers. This is the future of software distribution.”