Stone & Berg Company: Digital Commerce & Customer Portal for Traditional Distributor

Stone & Berg launches digital commerce and online customer portal with a new storefront powered by Ultra Commerce

Stone & Berg launches digital commerce and online customer portal with a new storefront powered by Ultra Commerce

Launch with thousands of products, integrated with backoffice ERP system and dynamic B2B pricing? Learn more about how Stone & Berg got it done.

This project with Ultra Commerce can only help us in our goal to grow, grab more market share, and branch out further than just New England. It’s been a great step in the right direction.

Mike Pagano, Vice President – Stone & Berg

About Stone & Berg

Distributor of security and locksmith products

Since 1883, a fifth generation business, headquartered in Worcester, MA.
Serving over 90 manufacturers and brands.

The Challenges:

Improve Customer Service
Establish an online presence to better service their customers, yet still retain their traditional core values that makes them feel ‘old school’ and ‘special’ or ‘different’ from their competitors.

Sell Online Efficiently
Overcome previous negative eCommerce experiences. Online ordering without live pricing or visibility into on-hand availability.

Large Product Catalog
Manage and import rich product catalogs (20,000+ SKUs) from over 90 vendors and connect to ERP.

ERP Integration
Sync real time product information pricing and inventory with back office system and push order and account data.

The Solution:

  • Self-service eCommerce that integrates seamlessly with their existing ERP where their inventory, pricing and customer information – all precious data – resides.
  • Front- to back-end eCommerce fully encompassing and delivering on the customer experience.
  • Omnichannel buying for customers with real-time updates on orders and the ability to update contact and payment information from anywhere at any time.
  • Back-end ERP integration to ensure zero duplication, maximum efficiency across the organization.
  • Customer service representatives and sales team can place orders for customers via phone or walk-in from the same singular view of the customer’s information.
  • Intricate, complex permissions engine for Stone & Berg’s varied vendors and partners.

The Results:

New commerce storefront and customer portal powered by an eCommerce platform with the administration tools that allow for the ability to add SKUs, amend prices, make banner ads and create new promotions for new products to scale rapidly.

Robust Catalog with Dynamic Search

23,000 SKUs from 90 vendors to date and growing every day. Lightning fast product filtering and search powered by customized product data catalog.

Winning the Customer Experience

Customer portal with self-service options for account management, easy reordering and complete online and offline order history

Omnichannel Excellence

Ordering from anywhere. Place orders, view history, any review quotes from anywhere on any device with secure account access.

The implementation has been worth all of the time and effort. What we have now is miles better than what we had before. There’s not even a comparison in terms of functionality and ease of use. We have a website that’s actually useful and not just a site holder.

Mike Pagano, Vice President – Stone & Berg

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