About Ultra Commerce
Enterprise commerce veterans. AI commerce pioneers.
Commerce specialists shaping the future
0+
Commerce specialists shaping the future
0+
Years building enterprise commerce infrastructure
0+
Years building enterprise commerce infrastructure
0+
Teams across AI, engineering, operations
0
Offices around the globe
0
Mission to help merchants become AI-ready
0
Mission to help merchants become AI-ready
0
Commerce is changing faster than ever before. AI is no longer just supporting commerce, it’s starting to execute it.
Discovery, decisions, and transactions are shifting from humans to intelligent agents. The brands that succeed next will be the ones AI can understand, recommend, and transact with.
For over 25 years, we’ve helped enterprises navigate every major shift in commerce. Now, we’re building the infrastructure for the next one: Agentic Commerce.
The next commerce leaders are being defined now.
Commerce is changing faster than ever before. AI is no longer just supporting commerce, it’s starting to execute it.
Discovery, decisions, and transactions are shifting from humans to intelligent agents. The brands that succeed next will be the ones AI can understand, recommend, and transact with.
For over 25 years, we’ve helped enterprises navigate every major shift in commerce. Now, we’re building the infrastructure for the next one: Agentic Commerce.
The next commerce leaders are being defined now.
Commerce is changing faster than ever before. AI is no longer just supporting commerce, it’s starting to execute it.
Discovery, decisions, and transactions are shifting from humans to intelligent agents. The brands that succeed next will be the ones AI can understand, recommend, and transact with.
For over 25 years, we’ve helped enterprises navigate every major shift in commerce. Now, we’re building the infrastructure for the next one: Agentic Commerce.
The next commerce leaders are being defined now.
"We started Ultra Commerce when ecommerce was still emerging. Today, we’re building the infrastructure for what comes next: Agentic Commerce. Our mission is simple: help enterprises become AI-ready without rebuilding everything from scratch."
Matthew Hyland
CEO | Ultra Commerce
"We started Ultra Commerce when ecommerce was still emerging. Today, we’re building the infrastructure for what comes next: Agentic Commerce. Our mission is simple: help enterprises become AI-ready without rebuilding everything from scratch."
Matthew Hyland
CEO | Ultra Commerce
"We started Ultra Commerce when ecommerce was still emerging. Today, we’re building the infrastructure for what comes next: Agentic Commerce. Our mission is simple: help enterprises become AI-ready without rebuilding everything from scratch."
Matthew Hyland
CEO | Ultra Commerce
Leadership
Meet our leadership team
For over two decades, our team has helped global enterprises scale complex commerce operations. Today, we’re focused on building the infrastructure layer for the next evolution of commerce: AI-driven discovery, decision-making, and transactions.
Leadership
Meet our leadership team
For over two decades, our team has helped global enterprises scale complex commerce operations. Today, we’re focused on building the infrastructure layer for the next evolution of commerce: AI-driven discovery, decision-making, and transactions.
Core architecture & engineering team.
Core architecture & engineering team.
Gartner Magic Quadrant for Digital Commerce
Honorable Mention
2025
Finalist Best Technology
2020
Bigcommerce Partner Awards
Winner Best User Experience EMEA
2020
Bigcommerce Partner Awards
Finalist Best Technology APAC
2022
Named by Gartner as
Enterprise Commerce and Marketplace Vendor
2021 - 2024
UC Marketplace
Runner up Best Marketplace Platform
2019
UC Marketplace
Finalist Best Marketplace
NORA
Best User Experience
Named by Gartner as
DXC Pure Player
2023
From vision to innovation.
From vision to innovation.
The Ultra Commerce story.
More than two decades ago, we founded UltraServe with a mission: to turn ambitious enterprise visions into reality. At a time when ecommerce was still emerging, we challenged the status quo by building scalable digital commerce solutions for some of the world’s most complex businesses.
More than two decades ago, we founded UltraServe with a mission: to turn ambitious enterprise visions into reality. At a time when ecommerce was still emerging, we challenged the status quo by building scalable digital commerce solutions for some of the world’s most complex businesses.
By 2020, UltraServe evolved into Ultra Commerce, reflecting a broader vision for the future of enterprise commerce. We introduced a fully integrated commerce platform designed to unify marketplaces, orchestration, product data, operations, and customer experiences at scale.
Today, commerce is entering its biggest transformation yet. AI is no longer just enhancing ecommerce experiences behind the scenes, it’s beginning to actively participate in discovery, decision-making, and transactions. Intelligent agents are becoming part of how products are found, evaluated, and purchased.
With more than 25 years of enterprise commerce expertise, we recognized early that merchants would need more than storefronts and workflows to compete in this new era. They would need AI-ready infrastructure.
With more than 25 years of enterprise commerce expertise, we recognized early that merchants would need more than storefronts and workflows to compete in this new era. They would need AI-ready infrastructure.
That’s why we built Delta AI: an agnostic execution layer designed to help enterprises structure, govern, optimize, and execute commerce for the age of AI agents. Connecting existing commerce systems to the next generation of discovery and transaction channels without requiring replatforming.
Today, Ultra Commerce helps enterprises prepare for the future of Agentic Commerce: building infrastructure that evolves with the market instead of reacting to it.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Delta AI, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Delta AI, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Delta AI, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Delta AI, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Delta AI, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Delta AI, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Delta AI, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Delta AI, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Delta AI, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Delta AI, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Delta AI, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Delta AI, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
The shift to AI Commerce is happening faster than most businesses realize.
Let me show you what’s changing, what merchants need to prepare for, and how Delta AI helps enterprises stay ahead of it.
Bart Heinsius - AI Commerce Specialist
The shift to AI Commerce is happening faster than most businesses realize.
Let me show you what’s changing, what merchants need to prepare for, and how Delta AI helps enterprises stay ahead of it.
Bart Heinsius - AI Commerce Specialist
The shift to AI Commerce is happening faster than most businesses realize.
Let me show you what’s changing, what merchants need to prepare for, and how Delta AI helps enterprises stay ahead of it.
Bart Heinsius - AI Commerce Specialist
Delta AI
AI Infrastructure
Industries
Resources
About us
AI Infrastructure
Delta AI
AI Infrastructure
Industries
Resources
About us
About Ultra Commerce
Enterprise commerce veterans. AI commerce pioneers.
Commerce specialists shaping the future
0+
Commerce specialists shaping the future
0+
Years building enterprise commerce infrastructure
0+
Years building enterprise commerce infrastructure
0+
Teams across AI, engineering, operations
0
Offices around the globe
0
Mission to help merchants become AI-ready
0
Mission to help merchants become AI-ready
0
Commerce is changing faster than ever before. AI is no longer just supporting commerce, it’s starting to execute it.
Discovery, decisions, and transactions are shifting from humans to intelligent agents. The brands that succeed next will be the ones AI can understand, recommend, and transact with.
For over 25 years, we’ve helped enterprises navigate every major shift in commerce. Now, we’re building the infrastructure for the next one: Agentic Commerce.
The next commerce leaders are being defined now.
Commerce is changing faster than ever before. AI is no longer just supporting commerce, it’s starting to execute it.
Discovery, decisions, and transactions are shifting from humans to intelligent agents. The brands that succeed next will be the ones AI can understand, recommend, and transact with.
For over 25 years, we’ve helped enterprises navigate every major shift in commerce. Now, we’re building the infrastructure for the next one: Agentic Commerce.
The next commerce leaders are being defined now.
Commerce is changing faster than ever before. AI is no longer just supporting commerce, it’s starting to execute it.
Discovery, decisions, and transactions are shifting from humans to intelligent agents. The brands that succeed next will be the ones AI can understand, recommend, and transact with.
For over 25 years, we’ve helped enterprises navigate every major shift in commerce. Now, we’re building the infrastructure for the next one: Agentic Commerce.
The next commerce leaders are being defined now.
"We started Ultra Commerce when ecommerce was still emerging. Today, we’re building the infrastructure for what comes next: Agentic Commerce. Our mission is simple: help enterprises become AI-ready without rebuilding everything from scratch."
Matthew Hyland
CEO | Ultra Commerce
"We started Ultra Commerce when ecommerce was still emerging. Today, we’re building the infrastructure for what comes next: Agentic Commerce. Our mission is simple: help enterprises become AI-ready without rebuilding everything from scratch."
Matthew Hyland
CEO | Ultra Commerce
"We started Ultra Commerce when ecommerce was still emerging. Today, we’re building the infrastructure for what comes next: Agentic Commerce. Our mission is simple: help enterprises become AI-ready without rebuilding everything from scratch."
Matthew Hyland
CEO | Ultra Commerce
Leadership
Meet our leadership team
For over two decades, our team has helped global enterprises scale complex commerce operations. Today, we’re focused on building the infrastructure layer for the next evolution of commerce: AI-driven discovery, decision-making, and transactions.
Leadership
Meet our leadership team
For over two decades, our team has helped global enterprises scale complex commerce operations. Today, we’re focused on building the infrastructure layer for the next evolution of commerce: AI-driven discovery, decision-making, and transactions.
Core architecture & engineering team.
Core architecture & engineering team.
Gartner Magic Quadrant for Digital Commerce
Honorable Mention
2025
Finalist Best Technology
2020
Bigcommerce Partner Awards
Winner Best User Experience EMEA
2020
Bigcommerce Partner Awards
Finalist Best Technology APAC
2022
Named by Gartner as
Enterprise Commerce and Marketplace Vendor
2021 - 2024
UC Marketplace
Runner up Best Marketplace Platform
2019
UC Marketplace
Finalist Best Marketplace
NORA
Best User Experience
Named by Gartner as
DXC Pure Player
2023
From vision to innovation.
From vision to innovation.
The Ultra Commerce story.
More than two decades ago, we founded UltraServe with a mission: to turn ambitious enterprise visions into reality. At a time when ecommerce was still emerging, we challenged the status quo by building scalable digital commerce solutions for some of the world’s most complex businesses.
More than two decades ago, we founded UltraServe with a mission: to turn ambitious enterprise visions into reality. At a time when ecommerce was still emerging, we challenged the status quo by building scalable digital commerce solutions for some of the world’s most complex businesses.
By 2020, UltraServe evolved into Ultra Commerce, reflecting a broader vision for the future of enterprise commerce. We introduced a fully integrated commerce platform designed to unify marketplaces, orchestration, product data, operations, and customer experiences at scale.
Today, commerce is entering its biggest transformation yet. AI is no longer just enhancing ecommerce experiences behind the scenes, it’s beginning to actively participate in discovery, decision-making, and transactions. Intelligent agents are becoming part of how products are found, evaluated, and purchased.
With more than 25 years of enterprise commerce expertise, we recognized early that merchants would need more than storefronts and workflows to compete in this new era. They would need AI-ready infrastructure.
With more than 25 years of enterprise commerce expertise, we recognized early that merchants would need more than storefronts and workflows to compete in this new era. They would need AI-ready infrastructure.
That’s why we built Delta AI: an agnostic execution layer designed to help enterprises structure, govern, optimize, and execute commerce for the age of AI agents. Connecting existing commerce systems to the next generation of discovery and transaction channels without requiring replatforming.
Today, Ultra Commerce helps enterprises prepare for the future of Agentic Commerce: building infrastructure that evolves with the market instead of reacting to it.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Delta AI, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Delta AI, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Delta AI, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Delta AI, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Delta AI, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Delta AI, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Delta AI, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Delta AI, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Delta AI, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Delta AI, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Delta AI, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
2000
Started life as UltraServe, the first private cloud business in Australia.
2015
Appointed Matthew Hyland as CEO to lead the transformation of UltraServe into a global eCommerce software platform business.
2016
Launched first generation commerce cloud platform product. First overseas entity established and office opened in Chicago.
2017
Europe entity established, and London office opened. First external funding round completed with Australian VC Alium Capital. Delivered first projects in India, Europe, and North America regions.
2019
Next generation serverless commerce cloud platform product released. Signed as one of the first global AWS strategic collaboration partners. Delivered first major project in Japan and Russia. Signed contracts with major global travel industry player and delivered project to install commerce on ships.
2020
Rebranded to Ultra Commerce, coinciding with launch of fully integrated enterprise eCommerce platform.
2021
Series A capital raise completed with Perennial Partners. Completed acquisition of Slatwall Commerce. India operations Established and office opened.
2022
Headless commerce platform product released. Established first partner program.
2023
Acquisition of Pinnacle Cart – US ecommerce Cart SaaS platform for small business.
Completed acquisition of Omnyfy – with its Headless Marketplace Platform. Expansion of London based team to support customers and partners in EMEA.
2024
Acquisition of Comestri – eCommerce PIM/Seller Channels platform. Rebranded Omnyfy and Comestri under the Ultra Commerce brand.
2025
Acquired Deity - an Enterprise Middleware Tech platform with a strong Europe based team, taking the next step into our journey to become the leading platform for Enterprise Composable Commerce.
2026
Launched Delta AI, enabling AI agents to discover, decide, and transact on enterprise commerce. Marking a major step in the evolution of modern commerce infrastructure.
The shift to AI Commerce is happening faster than most businesses realize.
Let me show you what’s changing, what merchants need to prepare for, and how Delta AI helps enterprises stay ahead of it.
Bart Heinsius - AI Commerce Specialist
The shift to AI Commerce is happening faster than most businesses realize.
Let me show you what’s changing, what merchants need to prepare for, and how Delta AI helps enterprises stay ahead of it.
Bart Heinsius - AI Commerce Specialist
The shift to AI Commerce is happening faster than most businesses realize.
Let me show you what’s changing, what merchants need to prepare for, and how Delta AI helps enterprises stay ahead of it.
Bart Heinsius - AI Commerce Specialist
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