Case Studies

ESI Ergonomic Solutions

Dynamic shopping experience built with headless commerce and content management integration

At a Glance – Project Highlights

  • New headless commerce-powered user experience and product listings
  • Dynamic product configuration and shopping tools with customized search and selection for customers
  • Responsive storefront and customer experience with integration to content management system

Visit ESI Ergonomics website

We chose to work with Ultra because I had worked with them in the past on several successful projects. Our new site is easy for us to make updates quickly. We continue to do business with Ultra because we can count on them to get the job done right. They are dependable and easy to work with. We consider Ultra to be part of our team.

eCommerce Manager
ESI Ergonomic Solutions

ESI Ergonomic Solutions, located in Mesa, Arizona, is one of the nation’s leading manufacturers of ergonomic furniture. ESI reached out to Ultra when their marketing department identified the need to improve the user experience of the website, implement a robust CMS that allows them to update content more easily and build a portal for ESI’s sales reps to access secure content.


The project kicked-off with Ultra’s engineering process, an in-depth discovery phase that resulted in wireframes of the new user experience and a detailed functional specification.

Responsive Design

Based on the wireframes and ESI’s brand standards a new, custom UI was designed that would give ESI flexibility to grow their online presence. Throughout the design process, attention was paid to delivering a responsive experience and final templates were implemented using the Bootstrap framework.


In order to provide a flexible, scaleable product database the Ultra Commerce platform was implemented. The Ultra Commerce Platform features robust Product Information Management (PIM) which allows ESI’s staff to easily update existing products or add new product and product attributes. Ultra Commerce also removes limitations around ecommerce customer experience integrates seamlessly with the content management system, making it easy for the ESI team to assign products to the categories and pages available in the CMS.

ESI Product Selector

Content Management

The ESI team leverages that integration between Ultra Commerce and Mura CMS. Mura is a robust content management system that gives ESI the ability to update and add content throughout the website, including product resources, blog posts, events, and sales portal assets.

Evolve Monitor Arm Selector. Ultra also developed a custom product selector making it easier for customers to find the product that fits their specific requirements. The selector pulls product data directly from the Ultra database.

The new, responsive ESI website provides a more user-friendly experience. The Ultra Commerce and Mura CMS platforms provide the marketing team with the tools they need to create dynamic and timely content. The website is now a focal point of ESI’s marketing efforts, supporting the remote sales reps through the assets in the Rep portal and generating customer engagement through the interactive monitor arm selector, media-rich product pages, and social media focused news section.

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