ESI Ergonomic Solutions, located in Mesa, Arizona, is one of the nation’s leading manufacturers of ergonomic furniture. ESI reached out to Ultra when their marketing department identified the need to improve the user experience of the website, implement a robust CMS that allows them to update content more easily and build a portal for ESI’s sales reps to access secure content.
Engineering. The project kicked-off with Ultra’s engineering process, an in-depth discovery phase that resulted in wireframes of the new user experience and a detailed functional specification.
Responsive Design. Based on the wireframes and ESI’s brand standards a new, custom UI was designed. Throughout the design process, attention was paid to delivering a responsive experience and final templates were implemented using the Bootstrap framework.
Ultra Commerce. In order to provide a flexible, scaleable product database the Ultra Commerce platform was implemented. The Ultra Platform features robust Product Information Management (PIM) which allows ESI’s staff to easily update existing products or add new product and product attributes. Ultra also integrates seamlessly with the content management system, making it easy for ESI to assign products to the categories and pages available in the CMS.
We chose to work with Ultra because I had worked with them in the past on several successful projects. Our new site is easy for us to make updates quickly. We continue to do business with Ultra because we can count on them to get the job done right. They are dependable and easy to work with. We consider Ultra to be part of our team.
Mura CMS. Mura is a robust content management system that gives ESI the ability to update and add content throughout the website, including product resources, blog posts, events, and sales portal assets.
Evolve Monitor Arm Selector. Ultra also developed a custom product selector making it easier for customers to find the product that fits their specific requirements. The selector pulls product data directly from the Ultra database.
The new, responsive ESI website provides a more user-friendly experience. The Ultra Commerce and Mura CMS platforms provide the marketing team with the tools they need to create dynamic and timely content. The website is now a focal point of ESI’s marketing efforts, supporting the remote sales reps through the assets in the Rep portal and generating customer engagement through the interactive monitor arm selector, media-rich product pages, and social media focused news section.
Davis Art is now the only online K-12 publisher dedicated to the arts, creating top-notch curriculum and resources for art educators nationwide, all from the Ultra Commerce platform.
When looking to source an eCommerce platform, you’ll find that the vast majority of existing solutions have significant technological and functionality gaps. Use this guide to customize a B2B eCommerce requirements document that’s based on your specific business use case to help you choose the platform that’s right for your organization.
The maturation process when embracing digital commerce is different for every B2B company. For those rooted in traditional commerce it takes time to go from offline selling to online to finding not just any customer but the right customer to technology-focused automated selling across multiple channels.
If you’re ready to learn more, schedule a demo or get started – let’s talk!