The Future is Now: B2B Growth by Going the D2C Route

By Kyle Fitzsimmons, Marketing Content Manager at Ultra Commerce

The future is now for B2B organizations and that future should include selling direct to the consumer. The benefits are many, notably the ability to attract new customers without having to increase staff or pump additional funds into operations. With those new customers comes increased revenue streams and profit margins with the unique opportunity to collect and own precious customer data.

For B2B, going D2C allows total control over the customer experience. The organization that embraces D2C will also now be able to keep all customer and order data under their purview, ensuring there are no lags or breaks in the end-to-end customer experience, and confirming that all customer orders are fulfilled in full and on time. It is complete autonomy over how your customers interact with your brand, and maximizes new business growth as well as customer loyalty and retention.

In essence a positive feedback or experience loop is created. With the right digital commerce platform operating, your company can optimize its end-to-end user experience from cart/checkout and personalized search on the front end to complex order orchestration and fulfillment on the back end. Owning the customer experience and then delivering on it exceptionally creates a positive experience for the customer that brings them back for more in the future, creating a positive loop after that initial end-to-end process concludes.

The future is D2C, even for B2B companies

Even before the COVID-19 pandemic, the shift to D2C was already well underway with companies responding to and preparing for more customers reaching them online. The future will only bring a greater percentage of online shoppers to your business. The ability to attract then delight them with a great user experience as well as the personalization that comes from owning their data will be integral to B2B growing revenue streams both now and in the future.

However, that is not to say the traditional B2B model of wholesaling to distributors should be ignored or even abandoned. That is what’s so appealing to B2B in going D2C: It is just another source of revenue to add to the existing and already proven successful revenue streams. It’s the icing on your revenue growth cake and may very well be too alluring to pass up.

We want to know more about your D2C challenges. Want to chat? Drop us a line.