eCommerce 3.0 and Beyond: How the Acquisition of Vesta Will Set New Customer Experience Standards through Product Data Management Excellence

From the Ultra Commerce and Vesta eCommerce Marketing teams,

By acquiring the most complete product data management solution in market in Vesta, Ultra Commerce now offers the only eCommerce platform with Core Commerce, Order Management (OMS), Product Information Management (PIM) and Content Management + Marketplace with a product data management solution built-in.

The resulting solution will help customers:

• Directly boost customer experiences with better product data, guaranteeing customers consistent, always accurate, and up-to-date product data through all online selling channels​​​​
• Maintain the integrity of their PIM by creating a ‘data quality firewall’ – ensuring customer-facing product data in all channels is accurate and up-to-date
• Improve internal operational efficiencies by automating the ongoing collection and cleansing of product data, so your team can focus more on selling and less on manual data maintenance
• Grow their business by taking the manual lift out of expanding product catalogs and increasing product range – reducing the total cost of ownership with a streamlined technology on a single platform

The addition of Vesta to Ultra will expand product data collection and cleansing capabilities for the Ultra Commerce global customer base and bring together highly complementary digital commerce solutions.

“We identified a problem causing many businesses significant pain when managing their eCommerce solution, this was most notable for businesses with large or complex product data sets, including businesses running marketplaces, the Vesta team understood these complex product data challenges, and created a compelling software solution to address the problem” said Matthew Hyland, CEO at Ultra Commerce. “We are excited to combine our businesses to offer organizations an integrated digital commerce solution that will reduce complexity, improve efficiency, and ultimately lift customer experience throughout the buying journey.”

Charles Nicolson, CTO and founder of Vesta eCommerce, said, “It was immediately clear Vesta is a natural fit with Ultra Commerce, together, pushing past the limits currently faced in scaling eCommerce. In joining together, Vesta’s capabilities are expanded in a very exciting way, delivering more value to our customers and accelerating Vesta’s growth and reach to a wider global footprint.”

Bringing about outstanding CX from PIM, Commerce

CX will be the resulting value add to your existing commerce and product management operations on this technology. Imagine a world where every customer gets a unique, personalized shopping experience across all their devices. Then after order, are guaranteed a delivery time and communicated with every step of the way up to that delivery is fulfilled. It’s as if they were merely ordering delivery from the Domino’s Pizza app.

This new end-to-end digital solution from Ultra Commerce and Vesta feeds perfectly into your organization’s PIM which directly corresponds to the core commerce engine, OMS, and ultimately your storefront. The ability to not just meet but make a promise on delivery and then execute on that promise, all while providing accurate oversight into each component of the order fulfillment and delivery process, is keen to the modern customer.

Ensuring your product data is always up-to-date and displayed correctly across all channels can no longer be a manual process if your organization is to grow efficiently. Automation requires a proper standardizing, categorizing and cleansing tool. Ultra Commerce with Vesta offers just that on one platform under a single license.

Contact us to learn more about the latest developments and even how your organization can benefit from this industry-defining solution.