eBooks & Guides

Unlocking B2B Customer Experiences

The Future of B2B eCommerce Is Now.

In today’s rapidly evolving eCommerce environment, with disrupted sales channels and constantly shifting buyer behavior and expectations, B2B businesses must adopt modern digital technologies to enhance their content and commerce experiences.

Together with our partner, Amplience, we’ve taken a deep dive into how B2B has gotten to this point, why they must adapt quickly and what technologies can set them up for success now and help them prepare for the future.

What’s Inside:
  • The B2B evolution and how B2B buyer expectations are changing
  • Differences between B2B and B2C and where some strategies and technologies might overlap
  • How content can and should play a bigger role in B2B
  • The future of commerce for B2B and why headless should be on your radar

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Resource Center

Blog series
Post What’s Missing in B2B eCommerce – Quoting & Quote Management

A new blog series about the critical eCommerce capabilities missing in most eCommerce platforms for B2B companies. #1: Quoting & Sales Support

Headless commerce
Post Headless Commerce: An Ultra Commerce Definition, Use Cases and More

A closer look from the Ultra perspective on what we really mean when we talk about headless commerce and why it may not be right for every company.

Davis Case study
Case Study Davis Publications

Davis Art is now the only online K-12 publisher dedicated to the arts, creating top-notch curriculum and resources for art educators nationwide, all from the Ultra Commerce platform.