Direct to Consumer Manufacturing: Why the Industry is Embracing the D2C Trend

By Kyle Fitzsimmons, Marketing Content Manager for Ultra Commerce

The manufacturing industry historically has relied on retailers, wholesalers and other middlemen to sell their products to end users. Today, the modern and forward-thinking manufacturer is adopting and developing direct to consumer (D2C) channels to add to their existing and well-worn distributor channels.

This comprehensive approach to multibrand selling adds new revenue streams and new growth opportunities for manufacturers who want a more direct line to their end users. D2C fosters data-driven understanding of customers, more control over brand, product and reputation and the fastest and most direct route to the customer.

With the motivation and benefits clear, here are several keys to being successful in D2C manufacturing:

• Digitization – Bring your channels and customer buying journeys online to one central location. This enables a global view of inventory, streamlined order tracking and an overall end to end game-changing customer experience.
• Marketing – Now that you’re able to have control over your customer data, you can provide more relevant experiences to your customers. Expand your marketing activities to include more personalized campaigns, promotions, etc.
• Quality AND Quantity – D2C manufacturing with the right software allows you to showcase your most impressive products, and will also set you up for customer success with multiples and complex product hierarchies, product bundles, pricing and SKU management.

Digital commerce D2C

D2C manufacturers can utilize their existing digital commerce presence to house their new selling channel. On one platform host B2B and D2C with separate and unique data, products and buyer journeys – all resulting an an exemplary customer experience. This keeps your customers coming back for more, and generates revenue durability no matter the economic climate at large.

We want to hear about your challenges around going direct to consumer. Want to chat? Drop us a line.