Blog

B2B shoppers take a focused approach to the purchasing process that requires a little more attention from service providers. With a longer sales cycle that heavily emphasizes information delivery, companies can improve their B2B outreach with a few simple changes to their website and
eCommerce platform design.

Conventional web design logic tells us that a website needs to be refreshed every few years, but is this really the best approach? Rather than committing to a redesign that will take months to implement, why not take a more focused approach that improves your website slowly over time? This is growth-driven design—a dynamic design strategy that leverages subtle, data-backed changes to produce amazing website experiences.

Microsite architecture can be your secret weapon to higher conversion rates and higher-quality leads for your marketing funnel.

A well-thought-out eCommerce experience never ignores mobile customers, but critical features, layout and functionalities can unknowingly slip through the cracks to add to your cart abandon rate.

Depending on your business, there are specific considerations that are critical to review and doing so will help you choose an integration that fits well with your model.

Sluggish websites detract from every customer’s UX and can be particularly damaging to eCommerce providers. These optimization tips are a great place to start improving your eCommerce performance.

The right eCommerce platform vendor can provide a wealth of benefits to help you manage and grow your business.

Headless commerce platforms have provided endless possibilities for solving many integration and customization issues. But does a headless-only option offer the most flexibility in how you build out your ecommerce operation?

System integration has become the key to a quality customer experience—and companies that lack these integrations may never measure up to the companies that offer completely unified shopping experiences.